Not Kale

Project Overview

Not Kale is a modern health and wellness concept website designed to showcase clean layouts, CMS-driven content, and product-focused storytelling.

The project combines editorial blog content with a supplement-style product presentation, creating a balanced and visually consistent user experience.

The Goal

The goal was to design and develop a structured Webflow CMS website that feels clean, trustworthy, and easy to navigate, while supporting future content growth.

Special focus was placed on clarity, readability, and visual hierarchy.

The Challenge

The main challenge was organizing different types of content — blog articles, product sections, and promotional blocks — without overwhelming the user.

Maintaining consistency across multiple sections while keeping the layout visually light was a key design challenge.

The Solution

The solution was a modular layout built around reusable CMS components, subtle interactions, and a calm visual system inspired by modern wellness brands.

This approach allowed the content to scale naturally while keeping the user experience simple and intuitive.

Key Features

• CMS-driven blog structure
• Product-style sections with sliders
• Clean and minimal UI design
• Fully responsive Webflow build
• Optimized spacing and visual hierarchy

The Result

The final result is a modern Webflow CMS concept that demonstrates my ability to structure complex content while maintaining clarity, balance, and performance.

This project highlights my approach to CMS architecture, layout consistency, and user-focused design.

Project Details

Project type: Concept project
Role: Webflow Designer & Developer
Tools: Webflow, Figma

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